The 4th industrial revolution, or so-called Industry 4.0, will require a shift in approaches and models, but are universities of applied sciences ready to respond to these changes and expectations? In the context of technological developments, digitalisation, new requirements and expectations towards employability and higher education as a mass phenomenon, higher education institutions will be likely to have to change their role and mode of operation entirely. Join EURASHE’s 27th Annual Conference on “Professional Higher Education 4.0: A Change for Universities of Applied Sciences”, which will take place in Le Havre, France on 30-31 March 2017. It is organised in collaboration with the IUT of Le Havre with the Assemblée des Directeurs d’Institut Universitaire de Technologie (ADIUT). Registrations are open.